The VIB Audit
You've built the audience. You created the offer. Now let's figure out why the fuck they aren't buying.
Your knowledge is valuable. It’s time to get fucking paid for it.
✶
Your knowledge is valuable. It’s time to get fucking paid for it. ✶
What the VIB Audit Actually Is
If your audience isn't translating into revenue, there's a reason.
The problem is, you're too close to your own business to see it.
The VIB Audit is a comprehensive deep dive into your social media designed to uncover exactly what's getting in the way of consistent sales. Before we meet, you I’ll do a deep dive of your content, messaging, offers, buyer psychology, analytics, and overall strategy through the VIB (Visibility—>Idea—>Business Plan) Framework so I can connect the dots you can't see from the inside.
By the end of the VIB Audit, you'll walk away with:
Absolute clarity on what's actually preventing your audience from buying.
A custom strategy built specifically for your business, your audience, and your goals.
A prioritized game plan so you know exactly what deserves your attention first—and what you can stop wasting time on.
Specific recommendations for your messaging, content, offers, buyer journey, and social media strategy.
A completely different understanding of how your audience is interacting with your business and why they're making the decisions they are.
Clear, actionable next steps you can begin implementing immediately.
No more wondering if you should post more.
No more changing five things at once and hoping something finally works.
No more making business decisions based on assumptions.
Just a clear diagnosis, a custom strategy, and the confidence that comes from finally knowing what your business actually needs.
What We'll Evaluate
This isn't a social media audit. It's a comprehensive review of how your business turns visibility into revenue.
Together, we'll evaluate:
Your visibility strategy
Your content strategy
Your messaging
Buyer psychology
Your digital offer(s)
Offer positioning
Your marketing funnel
Customer journey
Website and sales pages
Analytics and business data
Conversion barriers
The goal isn't to tell you to create more content.
The goal is to figure out why your current content isn't generating revenue.
The Process
Step 1: Complete the VIB Assessment
After purchasing, you'll receive an email with access to the VIB Assessment, a comprehensive business intake designed to give me a full picture of your visibility, offer, messaging, funnel, content strategy, buyer psychology, and data.
This assessment takes approximately 60–90 minutes to complete and is intentionally detailed.
You'll be asked to share information about your:
Current digital offer or resource
Social media presence
Content strategy
Sales page or checkout process
Email list and funnel
Analytics and data tracking
Buyer types and audience behavior
Current assumptions about why your offer isn't converting
The goal is not for you to have every answer.
The goal is to uncover what you know, what you don't know, and where your business may be leaking sales.
Step 2: I Conduct Your VIB Audit
Once your assessment is submitted, I spend time inside your business reviewing the pieces that impact conversion.
I'll review your submitted assessment, social media presence, content, offer positioning, sales page, funnel, analytics, and any supporting documents or screenshots you upload.
Using the VIB framework, I’ll look at:
Visibility: Are you attracting the right people?
Idea: Is your offer clearly connected to what your audience actually wants?
Business Plan: Is there a clear path from content to purchase?
This is where I identify what's working, what's confusing, what's missing, and what I would change first.
Step 3: We Meet for Your 60-Minute Strategy Session
During your private strategy session, I'll walk you through every finding in your VIB Audit, explain exactly why your audience isn't converting into customers, and share the specific changes I'd make if this were my business.
This is not a vague coaching call.
We’ll use the hour to talk through:
What is actually holding your offer back
The highest-impact changes to make first
What to stop doing
What to simplify
What to track moving forward
How to turn your visibility into more intentional sales
You’ll be able to ask questions, get clarification, and leave with a clear understanding of what to do next.
Step 4: You Receive Your Custom Strategy Document
After our strategy session, I’ll you will receive the in-depth VIB Audit document that outlines my findings and recommendations.
This document will include:
A breakdown of what is currently working
The biggest bottlenecks preventing conversion
Specific messaging and positioning recommendations
Funnel and customer journey recommendations
Content strategy opportunities
Data and analytics observations
Quick wins
Priority action items
A clear implementation roadmap
This is yours to keep, reference, and implement after our call.
Step 5: You Leave With Immediate Action Items
By the end of the VIB Audit process, you will leave with tangible next steps, including:
Immediate quick wins you can implement right away
A prioritized strategy for improving conversion
Clear content and messaging recommendations
A better understanding of your buyer journey
Specific metrics to start tracking
A custom roadmap for turning your visibility into revenue
The goal is simple: By the end of the VIB Audit, you'll know exactly what's holding your business back, why it's happening, and what I'd do first to fix it.
The VIB Audit Is a Great Fit If...
You're a therapist with an established online presence.
You already have a digital product, course, membership, workbook, resource, or educational offer.
You're consistently creating content but your sales aren't matching your visibility.
You're tired of wondering whether the problem is your content, your messaging, your offer, or your funnel.
You want personalized strategy based on your actual business—not generic marketing advice.
The VIB Audit Is NOT the Right Fit If...
You're just getting started on social media.
You haven't created your first digital offer yet.
You're looking for ongoing coaching or accountability.
You want someone to manage your marketing for you.
If you're still building the foundation of your online business, the Passive Income Intensive is the better place to start.